How is it different from the Bounce rate we see
For example, Google's algorithm "can have up to 10,000 variations or sub-signals", according to Search Engine Land (this follows from an answer by Matt Cutts who stated that they use 200 signals (ranking factors) with each of these to have about 50 secondary signals). As you can easily understand, managing all of these is extremely difficult (if not impossible) and that is why the creation of RankBrain was deemed necessary.WHAT IS DWELL TIME and what is its relationship with Google Rankbrain ? How is it different from the Bounce rate we see in Google Analytics metrics? How does it affect the site's ranking on the Google results page? And why is it important for SEO ?In this post we're going to talk about a Google ranking factor that you can't measure (there's no measurement in Google Analytics), but tends to become a particularly important "signal" for the algorithm of the world's largest search engine, Google . Let's start from the LOB Directory beginning: One of the ranking factors for websites in search engine results is Google RankBrain. And one of the "signals" calculated by Google's - machine learning (AI) - algorithm is Dwell Time , i.e. the time a user stays on your page. But, you tell me, doesn't the Bounce Rate in Analytics do the same thing? Not exactly. Let's see them in detail. dwell time how it works What is Dwell Time?
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Dwell time is the time a Google user spends on your website after clicking on your own result within the Google results page and before returning to it. Obviously, the more someone spends on your page, the better. And if someone leaves your site after 2 seconds, that tells Google that the result is not good. However, if you are looking to find the specific time spent on your page - as defined above - in Google Analytics for this specific element you are not going to find it. bounce rate How is Dwell time different from Bounce Rate? The Bounce Rate we see in Google Analytics, according to the world's largest search engine, is as follows.
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