Authorship, and IP ownership become relevant.
What are the Most Common Skills Used in AI-Driven Digital Marketing? The key to using AI technology effectively is to make it fit in with your role. It's not enough to know how to use artificial intelligence. You also need to know why you're using it. Does it align with your business and career goals? Will it help you deliver organizational objectives more efficiently? You need to understand the basics but also take a deep dive into AI to use it to meet your goals whether that be generating leads or improving customer service. Here are some of the key technical skills you should consider brushing up on to improve your broader competency with AI tech: Data management Data analysis Testing Content personalization Marketing automation Processanalysis and improvement Developing these technical skills may alleviate some of the fear you might feel when dealing with AI. The more familiar you become with the models and technology, the less intimidating it becomes! But it’s not just Exit Mobile Number List about hard skills like coding or content marketing. Companies seek marketers with outside-the-box thinking and skills that make them solution-focused. “I speak to a lot of people in ad agencies and learning and development at big companies and they often talk about hard skills. I want to see people learn how to code. I want to see them apply this and get ROI,” says Clark Boyd on the DMI podcast. Four areas that are important to focus on for broader or soft skills in the context of AI are: Strategic thinking
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Innovation Creativity Agile thinking These critical professional skills will perfectly complement your digital and technical skills as you prepare for the AI-driven future of marketing. Read more about digital skills for AI. Conclusion: AI in Digital Marketing We know that artificial intelligence can be daunting and it’s difficult to see where and how it fits into your role. But it shouldn’t be seen as a threat. AI can become an invaluable ally as you look to effectively meet your goals. After all, AI tools are great for looking after mundane,
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