Summary How does it differ

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However, there is more and more talk about an alternative to this solution - the flywheel model. Flywheel - issues discussed: What is a sales funnel Advantages of a sales funnel What is a flywheel Advantages of flywheel Flywheel and sales funnel – differences How to use flywheel in your company Flywheel -  from the traditional approach and how to introduce it into your management strategy Will it soon replace the way we perceive modern marketing and customer relations.

The following article will answer these questions! What is a sales funnel A sales funnel is a widely known and used concept in marketing. It refers to the sequence of individual activities that are aimed at increasing sales. The process covers phone number list the stages of the customer journey and is presented as an inverted triangle. This is because individual steps narrow our target group. Knowledge of the sales funnel allows you to select appropriate actions and communication channels to lead to the purchase of the product.



It is divided into the following elements: Top of the Funnel ToFu In this phase, awareness about the company is just building. This includes, among others: on promotion in social media, running advertising campaigns in the search engine, creating video materials, running a blog on the website. Such activities are intended to expand our reach and reach our recipients. Middle of the Funnel MoFu Here we are dealing with people who are interested in our messages and are looking for more, more detailed information about the offer.