Andy Vale is a former content manager

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how-use-twitter-data-inform-marketingEditor's note:  at Audiense. No matter your business, bold choices often come with big risks. And in television, where shows cost millions of dollars to produce and audience reactions are difficult to predict, risk aversion is a critical science. After a career filled with major screenwriting (Cheers, The Jon Stewart Show, Late Night with David Letterman) and more than four years as Twitter's global head of television, Fred Graeber has returned his focus to screenwriting. . -Time interest in technology.


I caught up with him to find out why he thinks social data plays a pivotal role in show creation, how he uses data for creativity, and how technology plays an integral role in his new show creation process. I checked the Special Database  method. Hand-picked relevant content: 7 ways technology makes you a smarter content marketer Q&A with Fred Graeber Vail: How did you become interested in the relationship between social data and television Graeber: In the mid-'90s, I was fascinated by the Internet...I completely fell in love with the Internet. Working at Disney, I spent a lot of time researching the potential of the medium and how Disney could prepare for its impending expansion into our society. He then moved to MTV where he built the team that built VH1's first website and achieved other Internet firsts in his role as SVP of digital content.






Learning how TV channels can make the most of the internet has become an obsession. Fast forward to today. On Twitter, I've seen a lot of TV studios using Twitter data to analyze how their shows are performing and who they're connecting with. I helped them strategize their marketing show before it aired, engage with viewers while it aired, and gauge the response afterwards. In my case, the night is over , why not use this data to create a show as well So I wrote a show that did that. Vail: Tell us about the show. Graeber: It's a comedy set 40 years later. I've seen a lot of dystopian movies and shows where computers gain sentience, become evil, and are taken over. I wondered what if they were as neurotic, unstable, insecure, and charmingly flawed as the people who created us. What about its future What situations arise How will these self-aware robots deal with the emotional problems we face every