|
Too long/too short. Google says to "avoid unnecessarily long or redundant titles" while keeping "titles descriptive and concise . " Title does not exist. Google requires that all pages have a title tag. There are multiple title tags on one page. If you have multiple title tags on a single page, search engines may display title tags that are objectionable. Duplicate titles on multiple pages. Google says, "It's important to have a clear and descriptive title for each page on your site." To check your page for the first two issues, plug the URL into a free tool like SERPSim . If you don't want to redraw the title, you need to add one. If the pixel length count is red, shortening is required. To check for duplicate or multiple title tags,
crawl Bolivia Email List your site with Ahrefs' Site Audit . From there, check the On page report for "Multiple title tag" errors: Resolve these by removing one tag on the page in question. Then, in the " Duplicate Content " report, look for title tags with "Bad duplicate" errors: Rewrite the title tag of the affected page to make it unique. Note that this same report will also show pages with title tags that are too long, too short, missing, or empty. Meta description A meta description is a summary of the page's content

. Search engines often use snippets in their search results. Note: Google does not always display the meta description you set. Sometimes you may see a different snippet. Why is it important as an SEO measure? Google has the best explanation yet: Meta description tags generally should give users a short, relevant summary of what a particular page is about, and should be interesting. A meta description is like a blurb that convinces users that your page is exactly what they're looking for. However, meta description is not a direct ranking factor . Google says: Although we may use description meta tags for displayed snippets, we have not yet used description meta tags as a ranking factor. best practice Write a unique description for each page. Try to summarize the content accurately. Avoid general explanations. Use uppercase and lowercase letters at the end of sentences. Create something click-worthy, not clickbait.
|
|