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The platform thus offers an interesting showcase for your products, particularly during a product or range launch , without having to invest a lot in creative material. Indeed, you can partner with content creators on the platform to produce videos around your products. What strategic approach to adopt? The experts from our web marketing agency in Nantes advise you to approach social networks using an audience approach. Concretely, it involves addressing your target audiences to achieve your e-commerce objectives. To do this, you can consider a three-phase strategy: retargeting, loyalty and prospecting (or targeting).
The retargeting strategy allows you to quickly reach Internet users Korea Phone Number Data already in contact with your brand and your products and quickly make your investments profitable. The aim of the loyalty strategy is to develop repeat purchases: ( customer match ), the biggest buyers on your e-commerce site in terms of purchase frequency and/or purchase value. , etc. The prospecting or targeting strategy allows you to envisage the growth of your turnover with new customers (similar audiences, Internet users subscribed to your company page, etc.) Thus, e-retailers have other tools than Google to develop their online sales.
This requires an approach that encompasses a broader spectrum of the consumer journey and goes beyond the sole scope of active research, which is certainly essential in an acquisition strategy, but is not enough to consider developing its turnover. to new customers. Want to go further and build a solid e-commerce strategy? Our e-commerce experts have produced a complete guide on the subject for you, take advantage of it! For its 4th season in 2020, the École Digitale de la Nouvelle Chance is launching its Social Media Manager training. Unique in Brittany, this training allows students to be confronted with the codes and real issues of a company since the school is located at the heart of the MV Group premises.
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發表於 2024-3-5 11:41:53