Why is BIM becoming a requirement

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Gain interest and generate leads with BIM As you know, lead generation marketing aims to engage your audience so that they ultimately buy something from you. Each company is at a different level of data proficiency and has its own criteria for determining who a potential customer is and is not. Some marketing departments create special "incentives" for customers and plan comprehensive tactics to attract them, supported by lead nurturing activities and a rigorous evaluation system, the so called lead scoring. Other companies may rely on interaction with one brand downloading a product as their primary criterion. To complicate things even more construction business is created differently. From a BIM perspective, the first primary indicator of actual product interest is the download of a BIM object. However, the obstacle for markets and sales is convincing specialists to include your products in the model and specification. . Use BIM technology to find your way into projects.

DBEI org reports that of product choices are based on those incorporated into the photo editing servies architectural design. But how to get noticed? Supporting people deciding on product selection and providing them with the necessary information at the early design stage and throughout the project. The BIMobject manufacturer platform offers many ways to "cast your fishing rod" to architects and designers, including tools Search Ads promoted products that provide better visibility and more downloads. VELUX decided to try it and on the first day it saw an increase in the number of downloads of the VELUX Top Hung INTEGRA® GPU product by as much as.



Analyzes statistics and information make it easier for manufacturers to obtain information on brand reach and detailed data on interactions with users, including about followers, visits and downloads. For Jesper Møllgaard Jensen, owner of Icons of Denmark, Insights is crucial to understanding customer needs and ensuring the company's growth. Email Campaigns allow manufacturers to actively engage with the target group and track people interested in your brand and products. How? By creating, segmenting and sending marketing mailings based on recipient behavior. Want to learn more? Discover our unique BIM tools for marketing.