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What kind of sharer are you ? Want to get more from your online store? Subscribe to the newsletter and you will receive monthly information that will help you take your online store to the next level! Your email address ABOUT RECENT ARTICLES Horatio Randasu Horatio Randasu Content Team Lead at Part-time storyteller & full-time adventurer. I'm the master of long and awkward stories & the keeper of old and useless facts. Currently in a love and hate relationship with digital marketing The unit of measurement : absolute traffic figures, even if they cannot be seen as misleading, are not conclusive enough to understand the evolution pattern of a site. Thus, an increase of 100 visitors if it represents 1% growth is less important than if it represents 30%. Moreover, data from Google Analytics and Search Console can be sampled and then absolute values are irrelevant. At Netlogiq, in the reports sent to the client, not only the emphasis is on the annual growth percentages, but also their position in the traffic pattern is emphasized.
For example, an annual growth of 50%, without context, can be seen as a positive factor. However, if it follows a decreasing series (eg: 200%, 130%, 70%) it can be an indicator of problems that need to be addressed before the traffic starts to have negative values. in Phone Number Data SEO reporting Example : The agency reports an increase in impressions as a performance metric. Again, the information had to be looked at privately to see if it was relevant. Details to take into account: An increase in impressions correlated with an increase in word count is healthy and can be a result of optimization. In general, new words do not appear directly on the first page, and then the behavior is normal.
An increase in impressions, with a similar or lower number of words, but correlated with a better average position is again healthy. This means that although the total volume of words is stable, a portion has migrated to the first page benefiting from more impressions. Impression increase reporting for a historically first page word is incorrect . This is due to the fact that any site on the first page (for the same word) gets the same number of impressions. Thus, in this case we are talking about an increase in demand (market) for that word and not an SEO performance. Again, Netlogiq's SEO reports, custom built for each client, emphasize these fluctuations and each piece of information is interpreted for maximum client control. Using custom metrics This is a common phenomenon and is generally generated by using SEO services or software.
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發表於 2024-1-24 17:55:00