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If you have an e-commerce site that sells technological products, as in the example above, instead of collecting all keywords related to computers, phone models and television in a single ad group, create separate ad groups and combine the relevant keywords and long-tail keywords in a single ad group. Putting them together will show us better results. Such a layout will allow us to get high quality scores for keywords more easily. You can also use a similar structure on a product basis. You can include the product name and long-tail keywords in the advertising campaign specific to that product. Ad Group Keyword adidas shoes adidas shoes adidas shoes Adidas Galaxy 6 M Men's Sports Shoes adidas shoes Adidas Galaxy 6 M Men's Sports Shoes Red This structure provides a high conversion rate with broad matches and phrase matches.
At the same time, the user is directed to the correct page with the ad he clicked. For example, the keyword “Adidas shoes” leads to the category page with Adidas branded shoe models. The keyword “Adidas Galaxy 6 M Men's Sports Shoes” directs you to the Qatar Email List label or filter page for the model. Similarly, the keyword “Adidas Galaxy 6 M Men's Sneakers Red” leads directly to the product page where the red colored shoe is available. This redirection gives the user the best experience and increases the quality score of your keyword. 2. Prepare Relevant and Interesting Advertising Copy In addition to the previous step, preparing relevant and interesting ad text is one of the factors that positively affects user experience, increases the click-through rate and improves the quality score. The presence of the best performing keyword in the ad group in the ad title, description and URL gives confidence to the user. It maximizes the likelihood of clicks and improves the quality score. Preparing relevant and interesting ad texts on a product basis will ensure that your campaign reaches the target audience much more easily.
Of course, although it is difficult to prepare text for every product, this work will seriously improve your advertising campaign. 3. Ad Format and Dynamic Headlines The text ad type of 2023 is the responsive search ad type. These ads have up to 15 headlines and 4 description fields. Google displays up to 3 titles and 2 description fields, selecting the text that best suits the search query. Dynamic ad headlines should be used to have a better click-through rate. Adding keywords in between : It is an option that takes the user's search query as a title and makes the ad relevant to the search. Adding location : It makes the ad more relevant to the target user by displaying the city or neighborhood closest to the user in the ad text. Countdown : It is a factor that activates the user and increases the click-through rate by executing the end date together with special offers.
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發表於 2024-2-17 14:52:44