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Used in dinner parties and other scenes.This may explain why the food delivery made by Douyin has never been directly branded as food delivery, but has a name of "group purchase and delivery" that is somewhat understandable.2. Why did Douyin and, Douyin and WeChat have chosen the same path to do food delivery, at least in terms of the name, they are the same "say no" - WeChat's food delivery service is called "Store Delivery", Douyin's It is "group purchase and delivery". Both of them are doing takeout, but they both hide the banner of doing takeout and put on another sign.Douyin and WeChat do takeaways.
Don’t panic with Meituan and Ele.meThanks to its cooperation with Douyin, SF Express's share price roseHedgehog Commune believes that this shows that the food delivery made by Douyin and WeChat relies on Iceland Phone Number instant delivery by merchants or third-party delivery companies. Compared with "traditional" food delivery models such as Meituan and Ele.me, the investment is relatively low. It is light and does not need to spend huge resources on building a takeout delivery system, but can directly use ready-made ones. For example, Douyin has cooperated with SF Express, Shanshuang, Dada, UU Errand, etc. to use third-party delivery services.
This can also explain why Douyin and WeChat have to use another brand for their food delivery-the two want to be a collection of merchants rather than reinventing the wheel to build a food delivery system.From a target perspective, Douyin and WeChat's food delivery services are significantly different from Meituan and Ele.me. Therefore, the impact on the latter in the "bitter business" of food delivery services is relatively limited. As for merchants, this is a piece of fat that several major platforms want to have a taste of.
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發表於 2024-2-20 12:29:37