The main advantage of advanced segmentation

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Separate the main benefits of using this resource within Google Analytics. Greater precision in your actions  is to generate inputs so that your communication and marketing strategies are even more efficient. This involves, for example, creating a website targeted to the user's desires and demands, as well as better understanding potential customer behavior , aiming to produce ads that actually generate some impact.

Better use of resources Think about the following scenario: you are investing in Fax Lists sponsored link campaigns and you are managing to attract a good number of visitors, however, the time spent on the pages is low and the bounce rate is high. In practice, this wastes resources, but with that information, you can correct the situation and make better use of the budget. Insights into consumer behavior The advanced filters in Google Analytics end up contributing to the analysis of consumer behavior. Isn't it common to use the buyer persona to better decipher what the user is looking for? This segmentation will further detail the profile of whoever you want .




to become a client of your company . Identification of improvement points By better understanding what the user is looking for and closely monitoring the performance and your pages, you can identify points of improvement more easily. In the end, the idea is always to improve, right? These filters can show you what you need to optimize to convert more mobile users, for example. Better user experience It all comes down to the level of user satisfaction and that is exactly what the advanced filters in Google Analytics will provide. In practice, the objective is to collect the .