Rather than being addicted to Google Analytic tables

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It’s what Eric Reis calls “vanity metrics” – useless data that does nothing but makes us happy. The opposite being “real metrics”, which are the key indicators as to how our business is doing.  in this article, we’ll go through what we consider to be “vanity metrics” and our advice on how to turn them into actionable statistics and an overview of some of our marketing indicators.

Vanity Metrics: what are they and why should they be Phone Number Data avoided If we need to give a definition, vanity metrics are indicators that reassure you, but are not actionable nor comparable. Vanity metrics are easy to handle and are not useful for your business because you cannot draw any conclusions from them. As Tim Ferris said : “Vanity metrics : good for feeling awesome, bad for action. Vanity metrics give you the sense that everything is going well, but they aren’t reliable.




More than that though, if you do start to use them as valuable indicators, it will be harmful to you in the long run. gif de Homer Simpson If for example, you observe a huge peak in the number of visits in February (and keep this indicator in mind only), your reaction will be 1) to tell you that it is great and 2) to tell you that you must reproduce what happened before.