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Ualified Leads (SQLs) A qualified sales lead shows immediate interest in purchasing. At this stage, the lead can be considered a prospect and is about to become a customer. This happens because the sales team has already qualified and verified that this lead is suitable to become a customer. Therefore, from this moment on the Marketing team stops acting. What is lead nurturing? As its name suggests, nurturing a lead means properly nurturing it along the path that will transform a potential contact into a future client. It is nothing more than the trajectory of the process of transforming a lead into a sale. If your contact previously showed interest

in a specific topic, in nutrition you can send a series of emails regarding the topic they are interested in. The Chinese Australia Phone Number List content of these emails should delve into the topic in more detail, being relevant and maintaining the reader's interest. Of course, you shouldn't fill it with insistent and meaningless emails. If you do, you risk losing the sales opportunity. If you plan your strategy well, you will be able to strengthen the relationship of trust with your lead and guide them towards the next step, which will be the sales process . These contents may also interest you: How to generate leads on your corporate Instagram profile What is the Cost per Lead and why it is important to calculate it Why LinkedIn can be an excellent source of qualified leads What is Lead Magnet content and how to create it in your corporate blog How to manage a lead?





When a company has a significant lead base, its management becomes a primary factor. It is not enough to have an extensive list, it is necessary to know what to do with it and, in that sense, lead scoring is a strategy that seeks to assist in the personalization of content and the orientation of messages. While leads with lower levels of commitment need to be nurtured with increasingly interesting content, leads at the bottom of the funnel may need special attention, you can even contact the potential client directly. In a recent Marketing Shape survey , it was revealed that % of leads in BB (business to business) companies are not ready to receive offers. The lead management process goes from the acquisition stage, through the collection of intelligent data, qualification or lead scoring, the nurturing stage and, final