With the BCG matrix you will not only be able to

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That is why it is super important that when you are going to launch a product you have the perfect strategy to determine what its projection will be. And for this it is essential to apply the BCG matrix, a key strategic marketing tool that allows you to analyze which are the most profitable products for the company and thus find that perfect marketing strategy to meet the objectives . If it still sounds like Chinese to you, keep reading and discover what it is and how to apply the BCG matrix. What is the BCG matrix in marketing? Strategic marketing uses all kinds of tools to reach the audience to which it directs its campaigns.


One of those key tools is the BCG matrix, which is of great Belarus WhatsApp Number importance to advertisers. The acronym BCG comes from the renowned consulting firm Boston Consulting Group. She is known for designing and publishing the matrix , which makes her more relevant in the world of marketing in general. This is also popularly known as growth matrix. It is used to help companies analyze the products in their catalog. Analyze the products offered by your company's catalog, but you will also be able to choose the most recommended strategy for your future marketing campaigns .





It is designed to be easy to understand for anyone, so you will have no problems understanding it to put it into practice for your company. Thanks to this design, many entrepreneurs have made use of the matrix to enhance their marketing campaigns in all parts of the world. What is the BCG matrix for? Its main function is to build a strategy plan that allows your company to increase market share , as well as invest intelligently in the products that need it.