But the selling pusher tone

Noyonhasan1

Goes beyond the copy! In the old Buyer Persona Generator experience, there were Marketing Qualified Lead (MQL) offers displayed more than once throughout the steps. Just to make the concept clear, an MQL is supposed to be a lead, qualified by marketing initiatives, that wants to reach out to a sales rep. Our Persona Generator is top-of-the-funnel material. We can help them move to the early-middle of the funnel, but still, it is very likely this person is not ready to become an MQL yet. And if we try to push it, they might ) become a fake.

MQL, wasting precious sales reps’ time or, ) feel frustrated we did not help them solve their problems. With that in mind, all copywriting was re-written, and every friction that may cause this kind of pushy feeling was adapted or cut off. The tags To track the ICTP Conference 2017 engagement inside its experiences, Ion has tags. For each clickable action, you can tag it with a specific name to understand how, where and when it happened. The tags on Ion also correspond to different stages in Ion’s engagement funnel. You can configure the engagement funnel stages to whatever action serves you best.



The aim here is that you should be able to easily visualize how the user’s journey is going inside your experience. We know that clickable actions can have any sort of purpose, as in a “next” button or even a Call to Action. But the old Persona Generator carried none.So, we couldn’t measure or analyze what was happening there, spot bottlenecks, track the distractors… nothing. Take a look now at the chart that is supposed to provide data about user engagement through the tags. The date range shown below is from April to August As you can see, there are no segmented tags, and the numbers are pretty uneven — and not expressive at all either.