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Here are seven ways to use interactive content for lead generation purposes.A) promote the product front and centerbba great way to use interactive content is to combine its lead generation and product demonstration aspects. By using it to show your audience what your solution does, what it’s capable of, and what they can expect, you can significantly boost conversion and signup rates.There are several ways to implement an interactive product demonstration.
You can provide leads with a free trial, which will give them backstage access to your specific database by industry entire product (or at least most of it). Semrush does this, for example.You can also provide limited free access to parts of your product. This is what clockify does with their time tracking app, which is used to convert leads to paying customers.You can also put the product front and center, which is what unscramblex does with their anagram solver.
It’s the hero of all of their pages, and it instantly solves the leads’ problem. There is no need to convince a visitor to try it, as it’s literally the first thing they will do.B) prove your expertiseinteractive content is also a great way to demonstrate and prove your expertise and experience. If you build it based on industry insights, knowledge amassed, and situations personally faced, it can go a very long way in proving your authority and trustworthiness.
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