The slogan or logo raises an important question

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However, there are some brands that rely on a color or smell, such as the orange color in the Fiskars scissors brand, and some that rely on sound, such as the Nokia ringtone, which makes you feel for a moment that you have confused the difference between identity and brand by relying on the use of a tangible, tangible product in your brand. The brand is an important part of the marketing strategy for any company or product because of the importance it provides in reaching customers and preparing them to understand and accept the product. The first trademark legislation was passed during the reign of King Henry III and was to create a special trademark for bakers.
  
We will begin to learn about the difference between identity and brand by providing a clear definition of brand identity. Second: What is brand identity? After we discussed what a brand is, here we learn about the meaning of identity to know the difference between identity and brand. Marketing Belize Email List expert Marty Neumeyer defines it as the way a brand looks as a whole, including branding and visual identity. Commercial identity is defined as the way customers recognize institutions, companies, products and projects, and it is the combination that distinguishes these companies and institutions. Here the features of the difference between identity and brand appear in identifying the important elements that help define commercial identity: The trade name, the company logo, the colors used, the company's font, the writing style used, the brand message, and the images and symbols you use in advertising and promotion. In other words, it is defined as the way in which an organization communicates with society to disseminate its projects and products and what distinguishes it from competing institutions. Thus, the commercial identity is a translation of the vision, mission and project values ​​of any organization, and it is the strong foundation through which organizations can build loyalty with their customers and communicate the company’s idea to the target audience.



It is the organization's own spirit, which can be talked about through brochures, videos, business cards, and social media ads. These are the means of commercial identity in translating the values, vision, and message of any organization project . This spirit of the institution, which talks about the difference between identity and brand in its identity models, explains the tangible aspect of identity that is different from the brand. Third: What is a logo? The difference between identity and brand 2 1 The slogan or logo raises an important question, and what is its role in knowing the difference between identity and brand? The slogan can either be in the form of a phrase, a sentence, or several sentences, or in the form of a symbol. 1- Slogan (phrase) It is a word, group of words, phrase, or paragraph that is usually used for political or religious purposes to indicate a specific idea or goal. 2- Logo (symbol) Logo A symbol is a symbol, image, visual element, visual graphic, letters, or numbers, used to denote a brand or commodity, and it can also pertain to a specific thing such as a country, family, institution, project, initiative, or the like.