|
You can find new and valuable keywords simply by analyzing your competitive keywords. Here's what you'll learn in this article: table of contents Competitive Keywords What is competitive analysis? Why do you need a competitive analysis? Competitive keyword analysis method 1. Find competitors a) Perform a Google “related” search b) Find websites with duplicate keywords c) Find sites that rank for valuable keywords 2. Use content gap tools 3. Find valuable topics a) Business value b) Search volume c) Organic traffic potential 4. Evaluate the ranking difficulty level
1. Search intent 2. Website authority 3. High-quality links from other websites How to do keyword competition analysis on a page-by-page basis Botswana Email List summary Competitive Keywords What is competitive analysis? Competitive keyword analysis is the process of finding relevant and valuable keywords for your business that your competitors are ranking for, but you are not. Why do you need a competitive analysis? If your competitors are targeting and getting traffic from related keywords, those keywords may be highly relevant to your business as well. Competitive keyword analysis method The keyword competition analysis process is pretty much the same whether you're looking for new topics to cover or gaps in your existing content. This section focuses on discovering new topics. (If you want to find gaps with existing content, skip to the next section). Find competitors
Use content gap tools Find valuable topics Evaluate ranking difficulty 1. Find competitors Even if you already know who your business competitors are, it's important to know that business competitors and search competitors are not necessarily the same. If you are looking for relevant and valuable topics, it is better to analyze the latter. To illustrate the difference between business and search competition, let us consider Ahrefs and backlinko.com. We make money selling SEO tools, but Brian Dean, the founder of Backlinko, makes money selling SEO courses. Although he's not a direct competitor in business, he's competing for the same audience and for many of the same keywords in search.
|
|