Quality is the watch word in the competitive

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Market-driven world and banks have to face this emerging scenario. In fact, it may not be out of place to reiterate that in the future quality will be the sole determinant of successful banking projects and marketing should be focused on this most important need of the moment. 3- Increasing competition The banking industry is facing over-achievement, offering value-added services. Competition is no longer limited to resource mobilization but also in lending and other areas of banking activity. The foreign commercial bank with its superior technology, speed of operations and innovative positioning of its services has also provided the necessary impetus for Indian banks to innovate and perfect in the market.


Technological developments Technological innovation has led to the development of financial products especially in the areas of international and investment banking. Western experience has shown that phone number database technology has not only made work execution faster, but has also increased the availability of manpower to contact customers. Bank marketing is the most useful tool for banking All banking products must be marketed in order to benefit potential customers. Marketing products and services by satisfying customers' needs and wants is required for thBanks need to develop and strengthen public relations activities to promote their business. 2- Personal selling Personal selling is useful in promoting banking business. Banking institutions need to take advantage of it with the help and cooperation of competent sales personnel. If sales people have deep knowledge of sales, dialogue and behavioral profile of customer sales technique, the task of converting dialogue into business is easier. This requires an extensive training program. Personal selling depends on the personal skill of sales people. If they knew in detail about the prospects to be interviewed, and the questions to be asked by potential clients representatives of trading houses, it is possible to convince. 3- Sales promotion Banking institutions also te effective operation of an organization. The marketing mix for banking services or bank marketing.

   


Formulating the marketing mix for banking services is primarily responsible for the different types of services provided by banks. Bank specialists are of the opinion that promotional mix such as advertising, publicity, sales promotion, word of mouth, personal selling and telemarketing are also supposed to be integrated. 1- Advertisements While developing advertisements, the bank has to prepare slogans and messages and choose an appropriate medium to convey them. There are a number of devices for advertising, such as broadcast media, television media, and print media. In order to promote banking business, there are economical and effective print media. Television media is very effective, but found expensive. Messages and advertisements can be presented in a very effective way. They need to provide sufficient budget and test its effectiveness.