We are Fans of Interactive Content

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Because interactive landing pages are designed to encourage user participation, they naturally contribute to higher levels of audience engagement. Not only does this provide visitors with a more enjoyable user experience, but it also gives businesses access to a larger supply of user data. With more engagement, it’s easier for businesses to hone in on their target audience’s primary concerns, goals and areas of interest. All of this information is highly valuable for businesses as they expand and reach larger audiences. Want an example of a successful interactive landing page before moving on? Check the DHL Express case to prove what we’re talking about.

DHL Express' landing page. Which Is the Best Type of Landing Page For My Business? After considering the various benefits of static and interactive landing pages, you might be struggling to determine which one is the best. Start by taking korean mobile number stock of your business and asking yourself a few fundamental questions. What growth goals would you like to achieve? Are you currently engaging a large or relatively narrow audience? What’s your current budget? Each of these questions can help point you in the right direction when it’s time to choose a type of landing page. If you’re interested in using an unchanging and low-maintenance landing page, then a static landing page is the right place to start.



However, if you would like to take steps to improve your conversion rate and audience engagement, an interactive landing page is your best bet. Wrap Up: Yes,  We’ve never said we were impartial in this discussion! But seriously: interactive landing pages are truly the option that provides the best results. And the good news, if your site is filled with static pages, is that it’s totally possible to take your existing content and turn it into interactive. To keep learning more about this subject, make sure to check our special ebook on how to add interactive experiences to your content marketing strategy.