Its like putting ourselves in the clients shoes

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Creating a Buyer Persona involves collecting specific information about the profile and characteristics of existing or potential customers. Next, we tell you the characteristics on which we base ourselves to create our Buyer Persona in mbudo The first aspect is based on demographic data that includes information such as age, gender, educational level, income, etc. You must take into account the purchasing behaviors of your Buyer Persona. This means that we must analyze purchasing patterns, preferences and behaviors in the decisionmaking process.


Where do they buy What factors influence the purchase decision Knowing where Country Email List they look for relevant information , whether online or offline, will help us adjust our marketing strategies on the channels preferred by our Buyer Persona. Focusing on needs and objectives means understanding the challenges customers face, the goals they want to achieve, and how a product or service can be the answer to meeting those needs and aspirations. to discover how we can help them overcome obstacles and achieve their dreams.





Understanding the challenges our customers face not only allows us to empathize with their situations, but also helps us offer more precise solutions and make their experience more satisfying. What is the target audience The target audience is made up of a broader, more general group of people to whom a company directs its marketing messages. Unlike the Buyer Persona, which focuses more on a fictitious and detailed customer, the target audience covers a broader audience and is defined by demographic, geographic, psychographic and behavioral characteristics. As with the Buyer Persona, below, we are going to detail the key components of the target audience Demographic data includes general data such as age, gender, income, and educational level, among others. This data helps us have a basic vision of our target group.