The development of artificial intelligence

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We are all aware: the transformative power of AI also reaches advertising , which has undergone a diying evolution in just a few years. No one doubts that digital advertising in will continue to experience extraordinary changes, in which, we have already written about it, the progressive adaptation to the reality of a near future without third-party cookies has a lot to do with it . In this context, today we explain how to take advantage of AI in a display strategy. Keys to taking advantage of AI in a display strategy  is changing every day. It is clear that the implementation of the different improvements will be gradual and this is stated on Google's own help page .


The objective, says the technology giant, is to “simplify the use of advanced AI functions” , in addition to giving the advertiser greater control and transparency to know where these ads are published. Taking all these aspects into account, it is possible to gue Cameroon Phone Number List ss the keys that will allow you to take advantage of AI in a display strategy: You can choose whether or not to use it in campaign management If you want to have complete control over your display campaigns, you can choose to maintain control of them in aspects such as bids, audiences or creatives. If you trust in the opportunities that this technology offers to improve campaign performance, it will also simply be up to you to select artificial intelligence to be in charge of managing them. You can easily modify your choice as many times as you want.





The choice is yours. Improved customer segmentation Artificial intelligence will help you reach some customer niches that you may have previously overlooked. Since the end of January of this year, Google launched the system it calls demand generation , in which you have the same characteristics of the previous discovery campaigns, but with new functions, statistics and an improved ad creation process. According to Google, a third of consumers say they have purchased a product that appeared in their feed that they were not originally looking for. Thanks to AI, your business is more likely to impact users who may be interested in you but do not yet know you.