Let’s dive into the state of search

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User behaviors are difficult to predict in SEO, to say the least, but what happens if more and more people aren't clicking anywhere? What if Google benefits from these behavioral changes more than the content creators themselves? The phenomenon of zero-clicks in search has many marketers wondering about the behavior of their target customers and looking for the best way to attract them online. The topic has received considerable coverage and attention, but often without much context.

This is why we carried out a new study South Korea WhatsApp Phone Numbers on zero-clicks with a more precise sample from our own data sources. and the rise of zero-clicks. Our methodology The data set is entirely based on clickstream data that Semrush receives from third-party providers. We took an anonymous sample of 20,000 unique users (user IDs) split evenly between desktop and mobile. Our goal was to avoid generic views based on a large-scale study, and to create new, enriching insights from a more focused sample.



Period studied: May 2022 Region: United States Platform: Desktop and Mobile For these users, we extracted the search queries made on Google and the next two steps (clicks) taken after these searches. We assumed that the first action was always a general search and not an image, news or other search — just a regular Google search — and we excluded actions that were more than two minutes apart. This duration seemed realistic to us to allow users to complete their research journey. The total number of unique search queries analyzed is 308,978 for desktop and 146,390 for mobile, resulting in a total of 609,809 unique search.