Operations Lead For SEO in 2024

sharmin.akter44

Internet Marketing Consultant & Performance Support we need to continue providing value for users by offering the exact information on the page that they expect to find based on their search query. This needs to be formatted (both in terms of the way the content appears on the page and the structured data providing context) in a way that Google can understand because the better that Google understands your website and content, the better it will perform. 3. Lean into MOFU content to expand search territory Continuing this year, we’re seeing results for top-of-funnel, definition-intent searches (like “what is seo”) favor established, high-trust websites. To expand your territory in search results, Jordan recommends adapting your content strategy to include more middle-of-funnel (MOFU) content.

MOFU content includes pieces like: Comparison articles Product reviews Case studies Belgium Phone Number Data Webinars Customer interviews Adding more MOFU content in 2024 will help you maintain a consistent presence in search results and connect with people who are actively evaluating product or service offerings. Paid ad trends Key Takeaways Elevate campaign performance with automation and machine learning Use first-party data for ad targeting Experiment with Microsoft Ads *Insights from Rebekah Leach,

WebFX’s Paid Search Results Lead 4. Elevate campaign performance with automation and machine learning AI provides a host of benefits for your paid ads in 2024 — from improving targeting to streamlining costs and more. Expert insights from rebekah headshot Rebekah Leach WebFX’s Paid search Results Lead I see PPC continuing to lean more into automation and machine learning, which can help us run more efficient campaigns.