Why does a business need user interface development?

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interface development?
A person enters the application and buys groceries. He does not want to wander among the shelves of the supermarket after work. Getting food in a couple of clicks is the goal for which a person came to the product. The interface helps to achieve this: convenient forms, accessible buttons, clear onboarding. A clear, modern and aesthetic interface helps a business retain customers, increase loyalty, attract a new audience. All this has a positive effect on the product and profit in the long term. In this article, we will tell you why a user interface is needed and how to create it.


Quote from Ilya Birman about the interface.png

What is User Interface
The User Interface is responsible for how a digital product looks. It is the visual part of a website or application – colors, fonts, indents, buttons, input fields, navigation, icons and social media marketing service other graphic elements. In short, the User Interface includes everything a user can interact with when using a product. The purpose of the UI is to work out the visual details on the user’s path to their goal.

The Woosh electric scooter sharing app visually helps the user understand how to ride. This is convenient, especially if the person has not used this type of transport yet.


Whoosh Interface
UI Woosh
UX and UI
Digital product design combines 2 tasks: designing the user experience and creating the user interface. In other words, UX and UI. These two concepts are closely related to each other. It is difficult to remain competitive if people do not understand how to use this service, even if it is visually attractive. The differences between UX and UI look like this


difference between UX and UI.png

Why do we need a user interface?

The main function of the interface is to help find what you need as quickly as possible. For example, in a food delivery app, a simple input field with a hint and a bright button - all this helps the user quickly achieve what they want, that is, order and eat. But what if we imagine a large order form with a bunch of fields here? There is a high probability that the user will get distracted and will not return to filling it out.


Why do we need a user interface example.png

Let's turn to statistics.  According to Adobe research , 59% of respondents prefer aesthetic design to modest (or outdated), and 54% expect not only convenient, but also beautiful interfaces. We conclude that both the appearance of the service and its content are important to users.
An interface is a way for a person to interact with a program. Therefore, a well-designed UI can significantly improve engagement with a product, shorten the user path, and increase usability. A good UI can also increase the number of users and improve customer satisfaction.

Good design is emotional design. Users associate good feelings with products that communicate with them on all levels - UX, UI, copy. And also preserve the magic of seamless experiences.

Stages of user interface development
At aim digital, a team works on user interface design: analyst, UX/UI designer, UX writer, managers. The cycle can be basically divided into 4 stages: