GA4 questions that cannot be answered

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So, if a custom report should reflect year-over-year organic traffic growth, then be sure to select Compare prior to saving the report. If a new date range is needed, you’ll have to build a new custom report. Additionally, custom reports cannot be exported. Any of GA4’s out-of-the-box reports can be exported by clicking the Share this Report icon on the upper right portion of the dashboard, which can then be downloaded as a PDF or CSV file.

Custom reports issues Based on these limitations, custom DB to Data in GA4 seem to be designed as an ongoing reference, rather than a troubleshooting or deep analysis tool. 5. Explore Explore is designed to address deeper with an out-of-the-box report. It is less of a dashboard in GA4 and more of a data platform – each Explore report is a custom configuration. For example, Explore is useful if we want to pull a report comparing demographic location data to our organic location pages.



Exploration In this example, we see that some users are visiting the website from Honolulu, HI, but there is no Honolulu location page on the website. This data suggests Honolulu might fit our next location page well. Combining demographic data with landing page data can give us deeper insights into the campaign’s next steps. Dozens of reports like the example above can be pulled with Explore using the principles of the out-of-the-box reports.