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Through all of the above, the brand is well understood, and the visual identity begins to be designed to suit it, but the difference between creating a visual identity for a new brand and renewing a visual identity for an existing brand is taken into account. What is the difference between corporate identity and logo? Corporate identity includes all the elements that represent the company and distinguish it from other brands, and includes, for example, the trade name, mission, vision, core values, designs, colors, fonts, and acoustics used in advertising and marketing. The pricing for designing a commercial identity is one of the important elements in creating a distinct and unique identity for the company.
As for the logo, it is part of the company's identity and is the visual brand that distinguishes the company from others. A logo is a distinctive symbol that is usually designed using colors, graphics, fonts, and letters, and usually appears on Estonia Email List products, documents, websites, and advertisements. So, the logo represents part of the company's identity, but the corporate identity includes all the elements that represent the company. Brand importance The importance of the brand is determined as follows: One of the company's most important assets is: The brand is considered one of the values that affect the pricing of the company and the product and increasing sales. The more the price of designing a distinctive commercial identity for the company is appropriate to the original, the greater this has a large percentage in increasing the value of the company’s assets. It works to ensure consistency in the company's marketing work on all platforms, and the unified presence of the brand through the name and logo contributes to attracting the audience on the Internet and in terms of products and services, and this serves marketing in the future steps and management of the company's sales. The strength of the brand increases sales and revenues.
Customers are more associated with companies that have distinctive and strong brands, and this increases the wall of trust with them and loyalty to the company, products and services. Therefore, the company pays great attention to the pricing of designing a strong commercial identity. The brand gives a great opportunity to learn about the company's values, goals and mission, and this creates a kind of loyalty and belonging to the company between it and the customers. A trademark protects your company from fierce competition. Without it, they can imitate your product that you created without authenticating it with a strong trademark through which you can prove harm to those who attempt to defraud or imitate, and the pricing of a commercial identity design that those who set the marketing strategy consider to be important and inevitable items for the company.
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發表於 2024-2-14 18:06:24